‘Serious Games’ are particularly effective to drive innovation through the use an immersive learning environment. AGROMIX will adopt this approach and transform stakeholder engagement events into informal learning environments, allowing participants to engage with a wide range of stakeholders (e.g. farmers, policy makers, retailers, researchers, NGOs, local authorities, and more) and leading the way in this field, as this approach has never been adopted before in the context of developing Mixed Farming and Agroforestry systems.